The International Festival of Technology is not an ordinary festival. While it does present the typical aspects of a festival such as music and art, technology is the foundation of this festival. The challenge for us was to show that IFOT sits at the intersection of technology, music and art, with technology being the most important of the three. That's why we went for a simplistic and futuristic, yet stylish overall feel, complimenting the technology aspect of the festival while including the music and art aspects too.
The theme of the festival was 'Boost Your Senses'. The festival aimed to have their visitors be overwhelmed by stimuli that would trigger their senses. In the video we made, we play around with this concept.
direction | Haider Hussain camera | Max van Boxel
We also shot the aftermovie: